In 2019, user comments that state "AESTHETIC" remained ubiquitous on YouTube videos concerning the Internet. George Clanton, a prominent figure in the genre, commented that the "vaporwave" banner still functioned well as a marketing tag for music that is not necessarily considered of the genre. In September, he organized the first-ever vaporwave festival, 100% ElectroniCON, in New York City, where various artists associated with the genre such as Saint Pepsi, Vaperror, Nmesh, 18 Carat Affair, and Clanton himself performed live, most of them for the first time in their careers.